Agenda

Opening remarks.

Speaker: Kelly Mahoney, CMO of Ulta Beauty
Moderator: Kristen Wiley, Founder & CEO of Statusphere

Discovery no longer starts with a search box – or follows a straight path to purchase. Today’s consumers move fluidly between AI assistants and creators, social feeds and stores, ecommerce, and real-world experiences. So how do brands show up everywhere without losing what makes them distinctive?

Ulta Beauty CMO Kelly Mahoney shares how the nation’s largest beauty retailer is reimagining discovery as one connected experience – combining AI-powered personalization and agentic commerce with creators, social commerce, stores, and cultural experiences that bring beauty and wellness to life. From personalized recommendations and shoppable social content to festivals, college campuses, and Ulta Beauty World, discover how Ulta Beauty is meeting guests wherever inspiration strikes – and turning moments of discovery into deeper relationships, loyalty, and growth.

Keynote Speaker: Kristen Wiley, Founder and CEO of Statusphere

As generative AI reshapes how people discover and evaluate brands, visibility alone is no longer enough.

Kristen, explores why trust has become marketing’s most valuable currency and how brands can build it through credible human voices across today’s fragmented discovery journey.

Networking break

A new glossary for modern marketers — led by Talia Solomon, The Brand Economist.

Speakers:

• Dana Paolucci, Head of Engagement Marketing, Dove

• Kelly Murphy, General Manager, LOLA

• Mimi Swain, CMO & Commercial Growth Leader, Amazon

Moderator: Talia Solomon, The Brand Economist

Hear from top brand leaders on how they are changing their strategy to meet consumers where they

A practical guide to building a successful TikTok strategy; from where to start and what to post to the best practices that drive discovery, engagement, and results.

An interactive data dive that will change the way you think about your marketing strategy

Led by Karyn Schoenbart, Managing Director, Duo Partners

Lunch + conversations, presented by Pinterest

Speaker(s): Benoit Vatere, Chief Media & Digital Commerce Officer, Liquid Death; Ben Dutter, CSO & Founder, Power Digital; Emma Montag, Senior Account Director, Power Digital

Moderator: Alyce Panico, CEO, Luxe Collective Group

As discovery becomes more fragmented, marketers face a growing range of channels competing for attention and investment.

Leaders from Liquid Death and Power Digital join moderator Alyce Panico, CEO of Luxe Collective Group to explore how brands evaluate emerging opportunities, connect media investments across the consumer journey, and balance cultural relevance with measurable growth.

Speaker: Tori Latimer, Assistant Brand Manager for essence Makeup, at cosnova USA

Moderator: Kristen Wiley, Founder & CEO of Statusphere

A conversation on how to align your micro influencer strategy to specific goals. Tori Latimer, Assistant Brand Manager for essence Makeup, at cosnova USA, shares cosnova’s approach to influencer marketing, her preference for authentic micro-influencer content, and how Statusphere’s platform has helped them scale their micro-influencer campaigns.

Speakers:

• Alex Schinasi, Co-Founder of Hulken

• Adriana Carrig, Founder of Little Words Project

• Karen Robinovitz, Co-Founder / Co-CEO of Sloomoo Institute

• Melissa Shin Mash, Founder/CEO of Dagne Dover
  

Moderator: Melissa Gonzalez, Principal/Founder, MG2/The Lionesque Group & Host, Retail Refined Podcast

Some products are discovered through advertising. Others spread because people see them, talk about them, and want to become part of what the brand represents.

This conversation among founders will explore how retail itself has become a discovery platform, the founder journey for breaking into retail, and more.

Take a coffee break and join Sloomoo for a mid-day activity.

Speaker: Tiffany Haddish, Actress, Comedian & Entrepreneur

Moderator: Julee Wilson, Beauty Editor-at-Large at Cosmopolitan

In conversation with Julee Wilson, Tiffany Haddish offers an inside look at building her new brand, Lace Luxe, in a world where consumers discover and evaluate products across social content, creators, trusted communities, and search.

She’ll share the vision behind the brand, how her personal story and platform are shaping its identity, and what it takes to turn early attention into meaningful connection, lasting credibility, and customer trust.

Speaker: Mindy Grossman, Partner, Vice-Chair Consello Group, CEO, Board Member, Investor

Moderator: Nancy Berger, Founder and CEO of Start With A Good

Mindy explores the increasing presence of technology in our daily lives, the resurgence of live experiences, and how brands and marketers can navigate the shift.

This conversation will explore what these trends mean for human connection, why humanity, trust, and authenticity are becoming more important in an AI-driven world, and how authentic creator voices fit.

Speakers:

• Jon Nieto, Creator

• Larha M., Creator

• Mariadeliz Santiago, Creator

• Lizzy Sirgey, Creator

Moderator: Shira Lazar, Founder & CEO, What’s Trending

Creators from the Statusphere network join the summit for an interactive creator panel and reveal how brands can build creator partnerships that feel authentic and still perform.

Closing thoughts and takeaways

Mix, mingle, and close out the day over cocktails and light bites. Wander through pop-up experiences to discover new brands, browse exhibitors, and take home a few gifting surprises along the way.

Thank you for joining us for the inaugural Status Summit.